Two articles in my daily Life & Health email from National Underwriter offer an interesting glimpse into investor behavior that recalls the challenges of changing investor behavior discussed in yesterday’s post.
The first, cites “concrete evidence of an increase in interest in saving” from Financial Finesse, Inc., a workplace financial education firm. Finesse cites the increase in the percentage of calls (24% in 2010 vs. 15% in 2009) to it’s financial helpline related to retirement planning and the decrease in the percentage of calls focusing on debt (21% to 16%) and cash management (17% to 14%) as proof workers are thinking more about retirement planning.
The second, cites statistics from a recent survey conducted by America Saves and the American Saves Education Council (ASEC) for “America Saves Week.” (last night’s tweet “And the bad news…” contained a link to another article on that survey). This survey, which asks questions on savings behavior, reports that the number of adults who said they are saving enough for retirement dropped from 60% in February 2010 to 55% this month. The percentage who reported they are spending less than they earn and saving the difference fell from 73% to 71%.
In other news, I have thought a lot recently about getting back into the gym…